How the Facebook News Feed Change Will Affect Your Business—And What You Should Do About It:

By now you probably have heard the news that Facebook is making significant changes to its News Feed algorithm. According to Zuckerberg’s recent announcement “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.”  What his statement means to your business page is that your content will reach a much smaller audience, unless you pay for it.

Join us on Friday, February 9 from 10:00 am to 11:30 am at the Machias Savings Bank Community Room in Brewer for a FREE seminar to discuss ways to update your organic and paid Facebook strategy. In this session we will cover ways to:

1. Keep your organic exposure (or as much as possible)

2. Strategize based on engaging, authentic content

3. Budget strategically to make sure you’re reaching your target audience effectively

About the Speaker

Cíntia Miranda is a high-performance, motivated, and energetic professional with nearly two decades of marketing experience in the U.S. and abroad. She’s the founder and president of Pulse Marketing Agency. Cíntia has built her reputation as a knowledgeable, versatile, and respectful marketing professional who provides sound strategic advice to organizations of all sizes.

Prior to founding Pulse Marketing Agency, Cíntia successfully led the marketing initiatives for paid publications and distance learning products for SAP and IBM worldwide while at Wellesley Information Services (WIS), led the marketing for Blackwell Publishing CME courses in the U.S. and South America while at Informa, PLC, and directed the Marketing and Publications Department for Cambridge College. Cíntia taught marketing and management classes at the New England School of Communications at Husson University in the past, and currently teaches marketing courses at the University of Maine Business School in Orono. Cíntia holds a bachelor’s degree in International Management, and an MBA in Marketing, both from the University of Massachusetts at Boston.